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Our story

Our story

Over 75 years of caring

Medavie Blue Cross is a premier all-in-one carrier that provides health, dental, travel, life and disability benefits to individuals and organizations nation-wide.

Founded in 1943, we also administer various government-sponsored health programs on behalf of provincial and federal governments, including Veterans Affairs Canada, and Immigration, Refugees and Citizenship Canada.

Our not-for-profit organization is a member of the Canadian Association of Blue Cross plans that collectively provide coverage to over seven million Canadians.

Together with Medavie Health Services, the largest private provider of emergency medical services in Canada, we are part of Medavie, a health organization that employs more than 6,400 Canadians.

What's in a name?

Med-a-vie: our name combines the English word medical with the French words for to life (à vie), reflecting the scope of our coverage.

Our History


Maritime Hospital Service Association commences operations in Nova Scotia


Maritime Hospital Service Association is incorporated in New Brunswick and PEI


Maritime Hospital Service Association is incorporated in Newfoundland


We become known as the Maritime Blue Cross–Blue Shield Association


The Maritime Blue Cross–Blue Shield Association is renamed Blue Cross of Atlantic Canada


Emergency Medical Care (EMC), a subsidiary of Maritime Medical Care, is incorporated to provide ambulance services to Nova Scotia.


Maritime Medical Care and Blue Cross of Atlantic Canada join operations under the trade name Atlantic Blue Cross Care.


Atlantic Blue Cross Care assumes responsibility for marketing group benefits in Ontario and Quebec.


A new corporate entity called Medavie Inc. is formed


The name Medavie Blue Cross is adopted across all markets


Medavie EMS Group of Companies is formed; EMC is governed under this new entity. Inception of province-wide system in PEI leads to creation of Island EMS


New Brunswick EMS commences operations with the creation of a new province-wide system


Medavie EMS Ontario begins providing service in the Muskoka region


Medavie Health Foundation is launched. Medacom Atlantic created to consolidate 911 service in PEI


Medavie HealthworX is launched to develop innovative and cost-effective health care solutions


Medavie EMS Ontario adds Chatham-Kent to its service regions. Operations in Alberta established through Prairie EMS; operations in Massachusetts established through EasCare Ambulance


Medavie EMS becomes Medavie Health Services