Colleen Adams is Manager, Product Strategy & Digital Solutions for Medavie Blue Cross. Colleen plays a lead role in strategic partnerships and product development across group and individual business with a focus on solutions that leverage technology and industry trends. Medavie Blue Cross is committed to providing innovative solutions that will improve the health of all Canadians. Colleen has championed digital health as a tool to modernize benefits and improve member health while delivering value to plan sponsors. Colleen has a strong background in marketing and channel development and has worked with some of Canada’s leading healthcare companies. She holds a Bachelor of Business Administration, with distinction.