Today’s consumer expects to sit in the driver’s seat. Whether it’s streaming movies online or shopping from home with expectations of to-the-doorstep delivery of all types of products, from groceries to furniture, people know what they want and are looking for businesses to help them get there.

In the world of health benefits, this new reality carries many challenges and opportunities. People have little patience for inconvenient or restrictive solutions that impact them or their families. At the same time, there are many new ways that benefit providers, plan sponsors and plan members can collaborate, and proactively respond to a growing trend among consumers to get actively involved in taking control of their health.

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