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Medavie Blue Cross launches Connected Care Digital Health Platform

Posted by Medavie Blue Cross on November 07, 2019

Available through the mobile app and online through the Medavie Blue Cross member services site, Connected Care creates accessible virtual opportunities to connect directly with Canadian doctors through a newly formed partnership with Maple, Canada’s leading virtual care provider. Members will also be able to order personalized pharmacogenetic testing and engage a professional for Internet-enabled cognitive behavioural therapy (iCBT).

“Innovation is expected in our industry, but introducing unique member programs that improve the quality of our health care service offerings remains a true differentiator,” said Shane Reid, Director, Product, Pharmacy, and Provider Management. “Connected Care offers convenient access and preferred pricing to leading online health care providers and services, so members can access the care they want, when they need it, from anywhere. Our partners were chosen after careful review of the options available to ensure the best possible service, security and value for members.”

Connected Care allows easy access to quality virtual health care services, including:

Online Doctors: Studies show that up to 70 per cent of ER and clinic visits can be replaced by virtual consultations without any impact on quality of care. As part of its new partnership with Maple, Medavie Blue Cross plan members will receive 24/7 on-demand access to doctors by secure text or video for advice, diagnosis and prescriptions, at a preferred price. Members can skip the waiting room and talk with a physician within minutes, anytime, anywhere.

Personalized Medicine: In a recent survey of private health benefit plans, 74 per cent of plan members would consent to giving their DNA to help their physician better prescribe their medication. Connected Care offers preferred pricing for members interested in exploring pharmacogenetic testing through Pillcheck by GeneYouIn, a genomics-guided personalized medication management service that helps people and their treating physicians understand how genetic makeup and metabolism impacts response to different medications.

Digital Therapy: The impacts of untreated mental illness in the workplace are great, yet, with excessive wait times and other barriers, two in three of those facing mental health issues do not access help largely due to stigma. Based on plan design, Connected Care reduces barriers and offers access to therapy from Beacon and Morneau Shepell whose accredited professionals, recognized as leaders in iCBT, work with the member by phone and text.

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