Medavie’s goal is to deliver care directly to people. “More home visits and more services in the community relieve the burden on emergency rooms and improve patient care. Our program in New Brunswick shows that when possible, patients prefer home care. We have run similar programs in other provinces. We are in talks with governments to add services,” said Lord.
He adds that Medavie sees itself as a health organization, which has an insurance component. “We have developed health care services. It differentiates us from other insurers. This allows us to properly manage group and individual plans, because we have special expertise in health.”