Halifax (NS) April 3, 2017 – On April 4 and 5, Medavie Blue Cross will bring some of North America’s top health experts to Halifax for its sold-out Benefits3 conference. Medavie CEO and former New Brunswick premier Bernard Lord will address the importance of innovation and collaboration in creating a modern and sustainable health care system.

“Benefits3 is an opportunity for employers and industry professionals to come together to exchange thoughts and ideas that will lead to healthier workplaces,” said David Adams, Medavie Blue Cross’s Atlantic Canada Market Leader and event host. “Through this conference, we will share the latest benefit trends and topics and provide delegates with tools and resources they can apply to their businesses and organizations.”

This year’s theme, Generation Everyone, recognizes the impact shifting demographics are having on the workplace, from millennials looking for flexibility in their benefits plans to long-time employees seeking support to care for their elderly parents.

Now in its 11th year, the conference will feature a varied program of panel discussions, breakout sessions and keynote speeches on topics ranging from lowering the cost of drugs to managing chronic disease.

Among the featured speakers is Erin Bury, one of Marketing Magazine’s 30 Under 30, who will provide employers with keys to unlocking the success of their millennial employees. "As a millennial who manages a team of millennials at a marketing agency, I've seen the shifting benefits trends first-hand. Millennials - myself included - care about things like flexible plans, mobile-friendly access, and wellness perks, and I'm excited to share more about this generation and their shifting habits at the Benefits3 conference. While I work exclusively with millennials, I'm also excited to speak on a cross-generational panel to discuss how this generation fits in with Boomers, Gen X, and others in the workplace." said Bury.

More than 160 delegates will attend the conference, which will be held at the Halifax Marriott Harbourfront Hotel.

For a full line-up of speakers and to view the conference program, visit the Benefits3 website at www.ben3.ca and/or follow the conference on Twitter at #benefits3.

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Media Contacts:

Aaron Veinotte Senior Communications Advisor Medavie Blue Cross 902-496-7060 902-237-2041 aaron.veinotte@medavie.bluecross.ca

Geneviève Cyrenne Team Leader and Senior Communications Advisor Medavie Blue Cross 514-286-7641 514-248-1625 genevieve.cyrenne@medavie.bluecross.ca

About Medavie Blue Cross Medavie Blue Cross is a premier all-in-one carrier that provides health, dental, travel, life and disability benefits to plan members nation-wide. The organization also administers government-sponsored health programs across Canada. Medavie Blue Cross and Medavie Health Services, the largest private provider of Emergency Medical Services in Canada, are subsidiaries of Medavie. As a not-for-profit organization, Medavie Blue Cross is proud to commit an annual social dividend to the Medavie Health Foundation to promote healthier communities.