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Protection Plus Benefits

Add value to your benefits plan with no work or cost for you.

Why Add Protection Plus Benefits to your Group Plan?



Elevate your Benefits Plan

As members ask for more choice and the ability to customize their benefit plans, adding Protection Plus Benefits helps you demonstrate that you are listening—and responding.

Our digital Protection Plus Benefits platform allows your employees to easily select the products and coverage they need, automatically show their monthly premium, and set up their preferred payment method—all within minutes.

And because this offering is tied to your group plan, your employees have access to low premium rates and coverage without any medical questions*—an advantage vs. purchasing these products on their own.

*Up to a Non-Evidence Limit (NEL) during certain periods


Elevate your Benefits Plan

As members ask for more choice and the ability to customize their benefit plans, adding Protection Plus Benefits helps you demonstrate that you are listening—and responding.

Our digital Protection Plus Benefits platform allows your employees to easily select the products and coverage they need, automatically show their monthly premium, and set up their preferred payment method—all within minutes.

And because this offering is tied to your group plan, your employees have access to low premium rates and coverage without any medical questions*—an advantage vs. purchasing these products on their own.

*Up to a Non-Evidence Limit (NEL) during certain periods

A Simple Approach to Administer Benefits

We value your time so we took the burden of managing these additional benefits for you. While traditional competitor options can be a challenge to administer from enrollment to communication, we’ve created a new approach—one that makes life easy for you and your employees.

How Protection Plus Benefits Works for You

  • No added work for you – We communicate and administer directly with your employees, no paper forms or signatures required.
  • Access to a dedicated Protection Plus Benefits Account Executive.
  • Builds you as an attractive employer - added value to your employees with flexible products that suit their needs.

How Protection Plus Benefits Works for your Employees

  • Easy and simplified access to valuable coverage that suits their needs, at lower group rates.
  • Completely digital sign-up that is simple, fast and secure, on any computer or mobile device.
  • Easy payment options through credit card or pre-authorized debit.
  • No medical questions or exams up to certain dollar amounts during open enrolments and at hire.
  • Access coverage information, beneficiaries and more on the Blue Cross Mobile app.
  • Easily take their coverage with them should they leave your company.


Flexible Product Offering

Employees have the choice of various products to best suit their lifestyle and needs that support their financial security and physical health at the time they need it the most.


Flexible Product Offering

Employees have the choice of various products to best suit their lifestyle and needs that support their financial security and physical health at the time they need it the most.


Exceptional Employee Experience

Completely digital, protectionplusbenefits.ca allows your employees to directly learn more about the products available to them and complete their coverage purchase, without any administrative assistance from you.


Exceptional Employee Experience

Completely digital, protectionplusbenefits.ca allows your employees to directly learn more about the products available to them and complete their coverage purchase, without any administrative assistance from you.

Direct Employee Communication

With Protection Plus Benefits, we look after communicating with your employees about this opportunity, as well as the entire purchase and administration process. An access code unique to your company will allow them to sign up for the coverage they want. We can also work with you to provide customized plan member support, education materials, and communications.

To discuss adding Protection Plus Benefits to your plan, speak to your Blue Cross Life representative or contact us:

[email protected]


The Blue Cross symbol and name are registered trademarks of the Canadian Association of Blue Cross Plans, used under licence by Medavie Blue Cross, an independent licensee of the Canadian Association of Blue Cross Plans. Blue Cross Life Insurance Company of Canada underwrites all life, critical illness and accidental death and dismemberment insurance.

TM Trademark of the Canadian Association of Blue Cross Plans, an association of independent Blue Cross Plans.Used under license by Blue Cross Life Insurance Company of Canada.

Blue Cross Life Insurance Company of Canada underwrites all life and disability benefits.

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