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Agent Update - Individual Business

Posted by Medavie Blue Cross on January 26, 2023

Welcome to the New Year

We want to thank you for the care you brought to your work and the kindness you brought to your communities in 2022.

You are a valued partner and your contributions to our mutual growth is appreciated.
Looking forward, in 2023 we will be continuing our work to improve our offerings for Brokers. That includes our digital journey, improving our processes and ensuring a quality product that your clients will be proud to have.

We are committed to supporting you and with that in mind, we wish you all the best in 2023!

Our Individual Plans have new names!

As part of our rebranding the Individual health line to Blue Cross Health, we are changing the names of two Individual health plans: Elements and Guaranteed Issue. The switch to the new names will be made on March 6, 2023.

Complete Health (formerly Elements)

Our underwritten plan, formerly Elements, is getting the more descriptive name of Complete Health, which speaks to the wide range of benefits provided by Medavie Blue Cross.


Guaranteed Acceptance (formerly Guaranteed Issue)

Our non-underwritten plan, formerly Guaranteed Issue, will be renamed Guaranteed Acceptance to give it a more customer-friendly description.


Both product names have been focus-group tested with very positive feedback. Once they are introduced to the market, we look forward to an equally positive reception from members and consumers.


Our teams are working hard to update our resources with the new names, some references to the old names will still be in play. In transition, we are assuring our customers that regardless of the name the same benefits and service still apply. We anticipate resource updates to extend throughout 2023 as we integrate the name changes with existing workloads.


Refer to the FAQ , or reach out to your Medavie Blue Cross representative, if there are additional questions. Please note that this FAQ is in English only at this time. We will upload the French version as soon as it is complete.

2023 Billing Calendar

In order to help Brokers service their clients better, we shared a copy of the Agent Inquiry Health Products Billing Calendar in the Fall of 2022. Information includes appropriate notice for requests and the billing cycle.

We’ve recently updated the calendar for 2023, this updated version can be viewed in the Resources section of the Agent Microsite.

Individual Health Products Launched in Quebec

Back in October of 2022 Medavie Blue Cross worked with our partner Ontario Blue Cross, a member of the Canadian Association of Blue Cross Plans, to launch our suite of individual health and dental plans in Ontario through their Advisors network.

We are pleased to advise that in collaboration with our partner Quebec Blue Cross and following the success of the launch in Ontario last Fall, we are launching to all Advisors in Quebec starting February 6th, 2023.

We are excited that this partnership has provided better digital tools for clients and partners, while staying centred around an optimal client experience.

Insights Webinar

Go Far with Travel Insurance
Wednesday, February 8, 2023
10 a.m. ET/ 11 a.m. AT

Now that the world has opened back up, Canadians are eager to explore — and, more than ever, they appreciate the value of a comprehensive travel insurance plan to cover the costs of unexpected events.

Attend the first Insights webinar in our 2023 series when we’ll discuss disruption in the travel insurance industry, trends, and our own claims data. Plus, we’ll explain how being a Blue Cross policyholder can grant exclusive access to the largest network of health care providers in the United States, with no upfront costs, and easier, faster claims processing. Learn how you can offer a market-leading package that provides financial protection and superior access to assistance for insured travellers.