For immediate release

MONCTON, NB — Medavie Blue Cross today launched a new personal health insurance plan, Elements by Medavie Blue Cross, offering wide flexibility in coverage to match the vast array of plan members’ lives and budgets. Consumers are invited to visit livelovegrow.ca to learn more.

“After listening to our customers, we’re immensely proud to be responding with a highly flexible plan that enables consumers to choose the coverage they need, at different stages of their lives,” said Dan Marcil, Vice President Individual Sales and Member Experience, Medavie Blue Cross. “We know consumers understand the importance of personal health insurance and we’re happy to provide the security and peace of mind that comes with it,” he added.

Simple, Flexible, Responsive
Now available to Atlantic Canadians, Elements is a different kind of insurance plan. Consumers are able to mix and match their coverage with optional levels of health, drug and dental benefits, as well as additional types of coverage that protect against critical illnesses, hospitalization, and ensure the stability of their coverage. Plan members are able to upgrade their benefits with ease at key events in their lives such as when they get married or have a child, or adjust for affordability now knowing they can upgrade again later – responsiveness that ensures their coverage will remain flexible wherever life takes them.

We're excited about what this new concept in health insurance offers our clients,” said Ruth Ann Gilliss, Director of Sales and Marketing for Medavie Blue Cross. “It extends our reach in the marketplace with respect to price and unique benefit choices.”

Why health insurance?
Personal health insurance like Elements by Medavie Blue Cross helps consumers pay for both routine and unexpected expenses not covered by provincial health plans. Elements is designed to provide security and peace of mind for those just setting out on their own or recently retired and many others without employer sponsored plans. Its flexible design ensures the plan will grow and adapt with members lives. Plan members can enjoy many tools provided by Medavie Blue Cross to help them both manage their benefits and live well, including an innovative mobile app and My Good Health, an interactive website that helps members assess, manage, and improve their health.

As a not-for-profit, Medavie Blue Cross sees its shareholders as the communities it serves. The company contributes 13% of its annual net income from products like Elements to community-based initiatives throughout its service areas.

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About Medavie Blue Cross

Medavie Blue Cross is a not-for-profit organization that provides health, dental, travel, life and income replacement products to small and large companies in Atlantic Canada, Ontario and Quebec and to individual customers in Atlantic Canada. It also administers various provincial and federal government sponsored health programs.

Our shareholder is the community. We're proud of our more than 1,900 employees who donate their time and money to support healthy outcomes in communities across the six provinces where we operate. Through our Building Healthy Communities program and the Medavie Health Foundation, we contribute 13% of our annual net income to the communities where our clients and colleagues live and work.

Media Contact
Alissa Lysack
Senior External Relations Advisor
Desk: (902) 496-7082
Cell: (902) 225-7947
Alissa.Lysack@medavie.bluecross.ca