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Medavie named one of Canada’s Most Admired Corporate Cultures

November 25, 2021

Building on our recent Canada’s Top 100 Employer and Canada’s Life and Health Insurer awards, Medavie has been named one of Canada’s Most Admired Corporate Cultures for excellence in culture and performance. This benchmark of success recognizes the top organizations and CEOs that Canada has to offer.

Now in its 16th year, the program honours best-in-class Canadian organizations for having cultures that enhance performance and sustain a competitive advantage.

“We take great pride in having a values-based culture, where more than 7,200 professionals are united in our mission to improve the wellbeing of Canadians,” said Bernard Lord, CEO of Medavie. “This award confirms we are doing the right thing for our organization’s greatest assets — our people. More significantly, it makes us even more committed to build on our culture where everyone feels included, respected and comfortable being their true selves, and are inspired to achieve their full potential.”

The program was founded by Waterstone Human Capital, one of Canada’s fastest-growing cultural talent management and retained executive search firms specializing in recruiting for fit and cultural assessment.

“At Waterstone we believe corporate culture drives performance and that it’s your organization’s greatest asset,” said Marty Parker, President and Chief Executive Officer of Waterstone Human Capital and Chair of the Canada’s Most Admired™ program. “Each of the 2021 award recipients puts culture at the centre of everything they do, demonstrating a commitment to culture as competitive advantage. They set an excellent example of how crafting and sustaining a high-performance culture can drive incredible growth and performance.”

Medavie Blue Cross is in the Hall of Fame of Most Admired Cultures, having won the award consecutively in previous years.

For the full list of winners, visit