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Posted by Medavie Blue Cross on April 24, 2025

New KITS Vision Care Offer Now Available

We’ve partnered with KITS, a Canadian eye care provider, to offer members exclusive savings on glasses and contact lenses, including designer frames and lens upgrades, through Connected Care.

What’s included:

  • 30% off contact lenses (min. $129)
  • 30% off KITS glasses (min. $60)
  • 50% off lens upgrades (min. $60)
  • Free polarized sunglasses with purchase using any of the above exclusive offers

*Eligible expenses can be reimbursed through Vision Care benefits.

New Assured Access Change Form

We are pleased to provide you with a new Assured Access change form that we've updated to improve efficiency. Please ensure that any previous copies saved on your devices are removed and replaced with this new version.

Supporting Canadian Organizations and Their People Through Economic Uncertainty

We understand recent developments around tariffs and broad economic uncertainty may be creating concern for members.

As a proudly Canadian, not-for-profit organization, we're unwavering in our commitment to the health and wellbeing of Canadians nation-wide. Our unique business model allows us to invest in programs and services that matter most to those we serve and make a real difference in their lives ― just as we have done for 80+ years.

We are actively monitoring the evolving trade and tariff situation and assessing developments thoughtfully. While our day-to-day operations remain unaffected, we are here to provide clarity and reassurance. We will share updates as new information becomes available.

As always, we’re here to support you and our members with practical tools and resources to help navigate this period with greater confidence.

inConfidence – our Family Assistance Program:

Members and their immediate family members have access to a range of confidential services including:

✔ 5 hours each of individual and couples counselling (per year)
✔ 5 hours each of life, health, and career coaching (per year)
✔ Access to basic legal and financial information and educational resources
✔ Self-led Internet-based Cognitive Behavioural Therapy (iCBT)

Personalized Financial Coaching:

All Medavie Blue Cross members have access which offers a suite of innovative services through Connected Care, our digital health and wellness platform. This includes Kaira, an AI-powered financial wellness app. Kaira offers personalized, real-time coaching tailored to individual’s unique spending habits and goals, as well as insights powered by a secure connection to their financial data.

  • Discover your relationship with money and assess your financial health with engaging self-assessments developed with a renowned Canadian university.
  • Consolidate your financial data from all your institutions securely and anonymously.
  • Receive tailored financial AI coaching with recommendations based on your specific needs and situation.
  • Track your income, spending, assets, and debts to get an overview of your financial health anytime.
  • Plan members receive a free 60-day trial and an exclusive rate.

We’re here to help, today and in the days ahead. If you have any questions or need support, please don’t hesitate to reach out to your Account Representative.

Temporary Changes to MAAX Claims Display

Earlier this year, we introduced an enhancement to the Member Services Site and Blue Cross Mobile app, allowing the specific Usual & Customary (U&C) amount for the member’s province of residence to be displayed. We have temporarily removed the specific amount from the messaging as we make some additional enhancements to this service.