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Agent Update - Individual Business

Posted by Medavie Blue Cross on September 28, 2023

New Rates Effective November 1, 2023 for Individual Business

Effective November 1, 2023, rates will be adjusted as per below.

  • Complete Health rates will increase on average by 5.1%
  • Assured Access rates will increase by 2.5%
  • Options and Options Plus rates will increase by 12.6% and 10.03%

The adjusted rates will apply to new sales as well as to members renewing their plans, based on their renewal month.

Your tools:

We’ve updated our rate guides to help you quote for new clients or renewals:

Please note: Our Complete Health and Assured Access rate calculators will be updated with the new rates on October 1, 2023. Rates for the Guaranteed Acceptance Health Plan will increase effective January 1, 2024 and we will provide the updated rates in November.

New Operating Schedule For Phone Services

Starting October 1st, our Agent Inquiry phone lines will be open from 9:00 a.m. to

5:00 p.m.
Should you have inquiries outside of these hours, please send an email to
[email protected] or reach out to your Account Representative.

Updates to the online application process

Effective September 23rd, there was an additional screen before the billing screen in AA, CH and GA applications. This screen will provide details on the coverage selected and for which applicants, as well as total premium and effective date. If there is more than one applicant, this will summarize which applicants have specific coverage selected (ex: primary may have drugs, but spouse does not, etc.). There is also an opportunity to edit the plan.

Plan Summary

There will also be validation in place for bank account numbers entered in the online application, to ensure they are a minimum of 7 digits. There have been issues with account numbers that are shorter and being unable to process the member’s payment on their first billing date; the minimum should be 7 digits in Canada. If an account number is entered that does not meet this criterion, an error message will display, as shown below.

Payment Method

Should you have any questions regarding our online application process, reach out to your Account Representative for more information.

Change to InConfidence Benefit

Effective Date: November 1, 2023

Please be advised that the benefit entitled “Wellness Program - inConfidence® for Individual Benefits” under your Medavie Blue Cross personal health plan is amended as of November 1, 2023.

We have changed the provider of service, the current benefit in its entirety (both in language and intent) will be replaced with the following:


A confidential assistance program offering counselling and support by telephone, in person and online 24 hours a day, 7 days a week. inConfidence® provides counselling for emotional health, addictions, workplace issues, parenting, elders and aging, consumer and community needs, education, disability, adoption, financial needs and legal needs.

Services are provided by a network of qualified counsellors , and members can benefit from services such as 5 hours of individual counselling plus 5 hours of couple counselling and consultants. Additionally members have the opportunity to select their counsellor

This update has been communicated to members via this amendment.

Visit or call toll free: 1-855-933-0103.

New Member Services Site privacy screen

Effective September 17th, there was an update for members logging in to MSS, with the addition of a privacy consent screen. This will display only one time, the first time the member logs in, and will not display again once the member has acknowledged.

Please see a sample screen below.

Privacy and Terms

New Office, Medavie Benefits+ Location in St. John’s, Newfoundland and Labrador

We are excited to announce that we will be opening a new Medavie Blue Cross office in St. John’s, Newfoundland and Labrador, on October 16, 2023! This new space, located on Kenmount Road, will replace the former Viking Building office. We are also pleased to share this building will also be the location of our new Medavie Benefits+. This unique, walk-in centre, set to open in November, is a new model in customer service, helping members better understand their benefits, customize their plans, adopt our self-service technology and gain knowledge to support their wellness.

Stay tuned. More details to come!