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Presenting Medavie Benefits+

A new, unique model in customer service and experience

Posted by Medavie Blue Cross on October 18, 2021

At Medavie Blue Cross, we don’t just think outside the box ― we create new ones.

By applying bold thinking to our product and service offering, we’ve achieved several historic firsts in Canada’s health insurance industry. We pioneered the creation of the member ID card and an extended health benefit to help members self-manage their chronic condition. We also led the way in establishing our own medication advisory panel, comprised of internal and external specialists, to review new drugs entering the market for efficacy and cost, ensuring that members have access to the best medications available while keeping their benefit plans sustainable.



Now, we have a new and unique member service and experience model to add to our list of ground-breaking designs. Medavie Benefits+ is a new, all-inclusive health benefits and wellness centre located in the heart of Halifax and another first of its kind for our industry.



The centre provides an end-to-end, value-added member experience that helps members to become full partners in their health care, guided by our team of experienced Benefits+ Specialists.



Members (and the general public) are welcome to walk in and experience the Medavie Blue Cross brand. They can sit down with one of the Benefits+ Specialists to learn and explore our benefit plan options ― even enjoy a hot beverage as they discover our digital, self-service tools at one of our smart kiosks.

There are also opportunities for members to engage in a variety of healthy activities through our wellness centre — from clinics on benefits and managing chronic disease to health and wellness workshops, and private consultations for the creation of customized health maintenance plans.

We will also present a Health & Wellness Series of monthly information sessions to offer members knowledgeable advice and pro tips from leading experts on living well ― no matter where they live.

Medavie Benefits+ is located in downtown Halifax, in Scotia Square, at 1894 Barrington Street and is open to the public Monday to Friday, 8 a.m. to 4 p.m. Our team would be happy to give you a personal tour, walk you through its features and explain how Medavie Benefits+ is truly evolving our member experience.

This safe, inclusive space is just one of the ways of delivering on our mission to improve the wellbeing of Canadians, guided by our core values of being Caring, Accountable, Responsive, Innovative and Community-Minded.

View this video for a sneak peak.