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Optional Benefits: The shift toward individualization in the group market

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In an article from Journal de l’assurance, Pierre Marion, Regional Vice President, Business Development at Medavie Blue Cross, talks about how employees have a strong interest in modifying their benefit plan to suit their personal needs, whereas employers are reluctant to increase their offering because of cost. Pierre proposes a flexible, value-added solution that achieves both goals, allowing employees to enhance their coverage while freeing the employer from the administration and expense.

Read the full article (French only, subscription required).

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Medavie Blue Cross

For over 75 years, Medavie Blue Cross has been a leading health services partner for individuals, employers...