Optional Benefits: The shift toward individualization in the group market
Posted by Medavie Blue Cross on February 22, 2021
In an article from Journal de l’assurance, Pierre Marion, Regional Vice President, Business Development at Medavie Blue Cross, talks about how employees have a strong interest in modifying their benefit plan to suit their personal needs, whereas employers are reluctant to increase their offering because of cost. Pierre proposes a flexible, value-added solution that achieves both goals, allowing employees to enhance their coverage while freeing the employer from the administration and expense.
For over 75 years, Medavie Blue Cross has been a leading health services partner for individuals, employers and governments across Canada. As the country’s leading Blue Cross plan with over one million card holders, we are a premier all-in-one carrier that provides health, dental, travel, life and disability benefits to...