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Optional Benefits: The shift toward individualization in the group market

Posted by Medavie Blue Cross on February 22, 2021

In an article from Journal de l’assurance, Pierre Marion, Regional Vice President, Business Development at Medavie Blue Cross, talks about how employees have a strong interest in modifying their benefit plan to suit their personal needs, whereas employers are reluctant to increase their offering because of cost. Pierre proposes a flexible, value-added solution that achieves both goals, allowing employees to enhance their coverage while freeing the employer from the administration and expense.

Read the full article (French only, subscription required).

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