Optional Benefits: The shift toward individualization in the group market
Posted by Medavie Blue Cross on February 22, 2021
In an article from Journal de l’assurance, Pierre Marion, Regional Vice President, Business Development at Medavie Blue Cross, talks about how employees have a strong interest in modifying their benefit plan to suit their personal needs, whereas employers are reluctant to increase their offering because of cost. Pierre proposes a flexible, value-added solution that achieves both goals, allowing employees to enhance their coverage while freeing the employer from the administration and expense.
Medavie Blue Cross is a premier all-in-one carrier that provides health, dental, travel, life and disability benefits and administers federal and provincial government-sponsored health programs. Together with Medavie Health Services, we are part of Medavie, a health solutions partner committed to improving the wellbeing of Canadians. We are in the...