Eric Laberge’s Remarkable Tenure
Eric Laberge is steering Medavie Blue Cross into the future with a clear vision and steady hand. He leads Canada’s fourth-largest life and health insurer—and the only fully integrated health, drug, and disability carrier—overseeing $7.8 billion in claims and connecting 3.5 million Canadians to care.
During his ten-year tenure as president, the company has expanded across all business lines, achieving revenue growth of 106% and income growth of 95%. While Medavie consistently exceeds financial targets, as a not-for-profit, its success goes far beyond the bottom line—reinvesting in innovation, employees, and communities.
Laberge is advancing a digital-first, customer-focused transformation, combining top-tier products with seamless, inclusive experiences. His leadership style is open and collaborative, making time for meaningful conversations with employees and inspiring teams to deliver on Medavie’s mission of improving the well-being of Canadians.