How AI is Transforming the Future of Work
AI is transforming the way we work—and it’s happening faster than many realize.
How AI is Transforming the Future of Work
AI is transforming the way we work—and it’s happening faster than many realize.
Google CEO Sundar Pichai described artificial intelligence (AI) as “more profound than fire or electricity,” showing its potential to reshape human progress. That same power is now reaching Canadian businesses and redefining the future of work.
At Medavie Blue Cross’s annual tri-city conference, Benefits Together, a standout session explored this significant shift. In the closing keynote, Karla Congson—CEO & CTO of Agentiiv, Canada’s first hybrid AI consultancy—explained how AI is rapidly changing business operations.
Speaking to group plan advisors and sponsors, she described AI as a game-changer for the workplace. It’s a powerful tool for organizations seeking to support employees, streamline operations, and be more flexible in a fast-changing business world.
Key takeaways from the session
AI is growing fast
AI is rapidly becoming smarter and more affordable, making it more accessible and widespread. As of 2024, 75% of people were already using some form of AI, showing its growing presence in daily work and life.
Helping workers do more
AI allows employees to easily shift from routine tasks to high-value work. This increases productivity, innovation, and the ability to deliver amazing customer experiences.
“This is generalized technology. If you touch a computer, AI will touch your world of work.”
- Karla Congson, CEO & CTO of Agentiiv
Pros and cons
AI brings real risks like cybersecurity threats, data privacy concerns, misinformation, and legal issues. At the same time, it opens doors to new processes, better employee and customer experiences, and faster innovation.
Key takeaways from the session
AI is growing fast
AI is rapidly becoming smarter and more affordable, making it more accessible and widespread. As of 2024, 75% of people were already using some form of AI, showing its growing presence in daily work and life.
Helping workers do more
AI allows employees to easily shift from routine tasks to high-value work. This increases productivity, innovation, and the ability to deliver amazing customer experiences.
“This is generalized technology. If you touch a computer, AI will touch your world of work.”
- Karla Congson, CEO & CTO of Agentiiv
Pros and cons
AI brings real risks like cybersecurity threats, data privacy concerns, misinformation, and legal issues. At the same time, it opens doors to new processes, better employee and customer experiences, and faster innovation.
A new kind of workforce value
AI helps employees save time, boost confidence, communicate better, and make a greater impact. It’s not replacing human value—it’s enhancing it.
Human-like interactions
Today’s AI can mimic human behaviour with increasing realism—generating images, videos, and even voice recordings.
Balancing the risks
AI’s benefits must be weighed against its risks—especially around deep fakes, misinformation, and data misuse. Strong governance and ethical oversight are essential.
“The future (of AI) is already here. It’s just not evenly distributed.”
- Karla Congson
Bridging the adoption gap
Technology is advancing faster than most organizations can adapt. Training and transformation efforts are critical to ensure businesses keep pace and employees are empowered and not left behind.
Action items for leaders
“Be curious. Play. Don’t do nothing. Start small. Just play.”
- Karla Congson
Focus on value creation
Explore how AI can improve the employee experience, change customer engagement, and rethink core business processes.
Educate and prepare
Invest in education and change management so teams understand both the opportunities and the risks of AI.
Engage in meaningful dialogue
Have open conversations with employees about how AI impacts workflows and operational challenges.
Action items for leaders
“Be curious. Play. Don’t do nothing. Start small. Just play.”
- Karla Congson
Focus on value creation
Explore how AI can improve the employee experience, change customer engagement, and rethink core business processes.
Educate and prepare
Invest in education and change management so teams understand both the opportunities and the risks of AI.
Engage in meaningful dialogue
Have open conversations with employees about how AI impacts workflows and operational challenges.
Strengthen governance
Set clear policies, governance structures, and compliance training, including around the use of personally identifiable information (PII).
Stay ahead of regulation
Keep an eye on changing regulations and regularly review AI usage, risks, and employee understanding.
Protect truth
Address the threat of misinformation and deep fakes by creating safeguards and detection filters.
Support employee wellbeing
Track AI’s influence on mental health, team dynamics, and vulnerability to scams. Work to ensure ethical and human-centred deployment.
“AI is about solving a problem and enabling your workforce.”
- Karla Congson
Medavie Blue Cross and the future of AI
A strategic commitment
Medavie Blue Cross is using AI to drive innovation and transformation. With its new Generative AI and Automation Centre of Excellence, the organization is leading the way in responsible AI adoption.
Setting the standard for governance
The Centre provides the foundation for secure, ethical, and compliant AI deployment. Its focus on best practices ensures all applications of AI meet high standards for privacy, safety, and transparency.
AI in action across the organization
Today, every Medavie Blue Cross employee has access to generative AI tools. These tools are supported by training, policies, and a culture of innovation. This is already making a big impact across the business, from improving operations to transforming customer service.
Want to learn more?
Reach out to your Medavie Blue Cross representative to explore our AI-powered solutions and learn how they can help your employees thrive.
Posted by Medavie Blue Cross on June 9, 2025
Medavie Blue Cross is a premier all-in-one carrier that provides health, dental, travel, life and disability benefits and administers federal and provincial government-sponsored health programs. Together with Medavie Health Services, we are part of Medavie, a health solutions partner committed to improving the wellbeing of Canadians. We are in the...