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“Imagine a workplace where employees have instant access to healthcare assessments, customized treatments, and proactive coaching, all seamlessly integrated within their daily lives. Imagine a world where an ADHD diagnosis doesn't take months. Where chronic conditions can be managed through remote monitoring. And, where financial stress doesn't get in the way of wellbeing. That's not the future; that's happening now.”
- Shane Reid, Vice President Product Management and Marketing, Medavie Blue Cross
At the Benefits Together conference—Medavie Blue Cross’s annual tri-city event for workplace wellness leaders, attendees learned how technology and innovation are changing how we support employee health and wellbeing.
A key highlight was a panel discussion led by Shane Reid, featuring three industry leaders who are reshaping the healthcare experience through digital platforms.
The panelists included:
Each is at the forefront of delivering human-centred care solutions. Their services, now available through Medavie Blue Cross’s Connected Care digital platform, address the growing need for accessible, personalized, and proactive healthcare support.
Together, they discussed how AI tools, combined with personalized coaching programs, are expanding access to care, improving outcomes, and tackling the connections between financial, mental, and physical health.
Eric Mac Nicoll, a tech leader with over 25 years in financial services, founded Kaira Technologies to address a common but often overlooked issue: employees struggling with financial stress. It was while he was Senior Director of Digital Services for a company, he recognized the need to make financial counselling part of employers’ benefit offerings.
“Employees were coming (to the workplace) with troubles like “my wife lost her job’ or ‘someone in the family is sick” and it was impacting their finances. They were looking for support, and there wasn’t a program to offer, other than their EAP (Employee Assistance Program).”
- Eric Mac Nicoll
Eric Mac Nicoll, a tech leader with over 25 years in financial services, founded Kaira Technologies to address a common but often overlooked issue: employees struggling with financial stress. It was while he was Senior Director of Digital Services for a company, he recognized the need to make financial counselling part of employers’ benefit offerings.
“Employees were coming (to the workplace) with troubles like “my wife lost her job’ or ‘someone in the family is sick” and it was impacting their finances. They were looking for support, and there wasn’t a program to offer, other than their EAP (Employee Assistance Program).”
- Eric Mac Nicoll
Key insights
“We decided to tackle the problem head-on with a financial wellness platform.”
- Eric Mac Nicoll
Kaira’s solution:
“If we don’t address their financial health, it will impact their physical and mental health.”
- Eric Mac Nicoll
Dr. Hanif Chatur is an emergency room physician from New Brunswick and the founder and CEO of Beyond ADHD, a pioneering online clinic dedicated to diagnosing and treating ADHD.
His company was bourne out of the frustration and confusion he felt as a parent of four children with ADHD. Despite his deep knowledge of the public healthcare system and with numerous colleagues in the mental healthcare space, he struggled to get a timely and accurate diagnoses for his children.
He learned that other parents were facing the same challenges because there simply wasn’t a coordinated approach to assessment, treatment, advocacy, and portability for mental health conditions, especially ADHD.
Dr. Hanif Chatur is an emergency room physician from New Brunswick and the founder and CEO of Beyond ADHD, a pioneering online clinic dedicated to diagnosing and treating ADHD.
His company was bourne out of the frustration and confusion he felt as a parent of four children with ADHD. Despite his deep knowledge of the public healthcare system and with numerous colleagues in the mental healthcare space, he struggled to get a timely and accurate diagnoses for his children.
He learned that other parents were facing the same challenges because there simply wasn’t a coordinated approach to assessment, treatment, advocacy, and portability for mental health conditions, especially ADHD.
“I was fortunate to have a lot of experience in the telemedicine space and realized that there was a great opportunity here to build a new standard, something that was affordable, accessible and compassionate.”
- Dr. Hanif Chatur
Key challenges
“For those with ADHD, navigating the healthcare system can feel overwhelming. Traditional methods, such as calling doctors' offices repeatedly to book appointments, are often impractical. However, a digital platform like Beyond ADHD allows patients to easily book appointments online, saving time and reducing frustration.”
- Dr. Hanif Chatur
Beyond ADHD’s solution:
For more information:
Daniel Yeboah is a healthcare entrepreneur and the CEO of Revella Health and 360Care, a personalized health program for managing chronic conditions like diabetes, high blood pressure, cholesterol and obesity.
Inspired by his aunt’s struggle with diabetes care, he combined his nursing and digital health background to build a more supportive approach to chronic disease management.
Revella Health flipped the healthcare model by putting the focus on the patient and providing a suite of services including assessment, diagnosis, treatment, counselling, coaching, education, advocacy, and accommodations.
Daniel Yeboah is a healthcare entrepreneur and the CEO of Revella Health and 360Care, a personalized health program for managing chronic conditions like diabetes, high blood pressure, cholesterol and obesity.
Inspired by his aunt’s struggle with diabetes care, he combined his nursing and digital health background to build a more supportive approach to chronic disease management.
Revella Health flipped the healthcare model by putting the focus on the patient and providing a suite of services including assessment, diagnosis, treatment, counselling, coaching, education, advocacy, and accommodations.
“Access to care remains the biggest challenge, particularly for individuals managing multiple chronic conditions. Many lack access to a multidisciplinary team that can provide the comprehensive support they need.”
- Daniel Yeboah
Key features:
“Personalized, behaviour-focused coaching plays a critical role in addressing these challenges (access to care, medication adherence, educational and behavioural support). By tailoring strategies to each individual, we help members implement changes that work for them and are sustainable in the long term.”
- Daniel Yeboah
For more information:
“The future of wellbeing is rapidly evolving, and innovation is at the heart of it. Plan sponsors and advisors have a unique opportunity to shape this future by embracing these solutions and others like them to empower employees to self-direct forward better health in a very proactive, personalized, and impactful way.”
- Shane Reid, Vice President Product Management and Marketing, Medavie Blue Cross
“The future of wellbeing is rapidly evolving, and innovation is at the heart of it. Plan sponsors and advisors have a unique opportunity to shape this future by embracing these solutions and others like them to empower employees to self-direct forward better health in a very proactive, personalized, and impactful way.”
- Shane Reid, Vice President Product Management and Marketing, Medavie Blue Cross
Reach out to your Medavie Blue Cross representative to learn more about our digital and AI powered solutions.
Posted by Medavie Blue Cross on June 5 , 2025