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Rethinking recruitment, benefit plans to retain, attract talent

Posted by Medavie Blue Cross on March 29, 2022

Rethinking recruitment, benefit plans to retain, attract talent

Posted by Medavie Blue Cross on March 29, 2022

“Small business owners are working longer and harder than ever and deserve to have the right team supporting them,” says Dave Adams, Vice President, Business Development, Medavie Blue Cross in a recent interview with Canadian SME.

To support small business owners, Medavie Blue Cross designed a benefit plan exclusively to meet their unique needs — and pools claims to contain their costs. Benefits for Small Business is a flexible, cost-effective solution that allows employers and their employees to enjoy the advantages of a “big company” benefits plan.

For the employer, Benefits for Small Business can be a competitive advantage in retaining and recruiting employees.

Flexibility and choice

“Today’s workforce is shaped by employees who are looking for greater flexibility and choice, better work-life balance and who want to work for a company with values that align with their own.”

Dave suggests that as the economy recovers from the pandemic and the competition for new hires intensifies, as a labour shortage looms large, small business owners may want to take this opportunity to recalibrate their recruitment strategies to keep and attract talent.

Proactive and adaptive

“Whether it’s a work from anywhere or hybrid model, greater access to mental health resources or increased paid sick leave, Canadian small business owners must be proactive and adaptive with the types of benefits they offer,” he says.

Medavie Blue Cross is “here to provide them with options that are flexible and affordable, while ensuring they meet the needs of their employees,” he adds.

“From a total rewards perspective, benefits that were once thought of as nice-to-haves — optional benefits and personal wellness or health spending accounts — are now becoming a standard part of a broader, more flexible approach to plan design.”

Connect with your Medavie Blue Cross representative to learn more about our Benefits for Small Business plan, and other affordable, flexible options.
*Available to established companies with up to 10 lives in Ontario and Atlantic Canada.

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