In its first year in the Leger ranking of Canada’s most reputable companies, Blue Cross has debuted as the #1 health benefits provider in the insurance sector—ahead of other established benefits providers. Blue Cross also ranked in the top third of the most reputable brands in Canada.
Blue Cross was measured across a number of reputational categories and scored highest among health benefit providers for corporate citizenship, quality, honesty and transparency. The brand also earned a high awareness ranking of 89 per cent.
Of the 230 brand reputations assessed through the survey, which includes retail and consumer brands, Blue Cross ranks within the top 100 brands in Canada at #75 on the top 100 list.
“We are proud of this year's results and that Canadians know and trust the Blue Cross brand," said Eric Laberge, President of Medavie Blue Cross. "We will continue to strengthen our market presence through our focus on delivering an excellent client experience along with the investments we make in the health of our communities.”
The Canadian Association of Blue Cross Plans is comprised of seven regional, not-for-profit health benefits providers that collectively serve more than 7 million Canadians. Each operates independently to provide health, dental, life, disability and travel coverage for workplaces and individuals from coast to coast. The Association belongs to the worldwide Blue Cross Blue Shield network. The Blue Cross ranking in the Canadian study reaffirms Blue Cross as the most recognized and trusted health care brand in the world.
Leger Marketing polled more than 25,000 Canadians for the survey of 230 companies in January 2016. Results are published in Marketing Magazine.