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Marc Avaria joins Medavie Blue Cross as Vice President, Life & Disability

September 8, 2016

Eric Laberge, President, Medavie Blue Cross announced today that Marc Avaria is joining the organization as Vice President, Life & Disability. Marc is moving into this role after Anne Nicoll was appointed Vice President, Business Development in May 2016.
“I believe Marc’s background and extensive experience is an incredible asset to advance our progress in disability management,” said Laberge. “With more than 24 years in the insurance industry, Marc will add value to our life portfolio and enhance the disability management approach across our markets.”

As a seasoned group business professional, Marc excels at leading and managing multiple growth initiatives. He spent the past 12 years as a Vice President with a major insurance company, including leading their national life, disability services and operations teams.

Marc is a graduate of Queen’s University and holds an MBA from the Queen’s School of Business. He will be based in our Toronto office.

“I’m very excited to take on this role,” said Avaria. “The organization’s unique approach to disability management positions Medavie Blue Cross to deliver innovative solutions for clients. A great team is in place, and I look forward to further defining the value proposition for life and disability services.”

About Medavie Blue Cross

Medavie Blue Cross is a not-for-profit organization that provides health, dental, travel, life and income replacement products to small and large companies in Atlantic Canada, Ontario and Quebec and to individual customers in Atlantic Canada. It also administers various provincial and federal government sponsored health programs.

Medavie Blue Cross is part of Medavie, a health services company. Together with Medavie EMS, the largest provider of Emergency Medical Services in Canada, we are committed to providing innovative solutions that will improve the health of all Canadians.

Our shareholder is the community. Instead of paying dividends, we channel 10% of our annual net income to the Medavie Health Foundation as part of our commitment to a different kind of health care. Since late 2011, the Foundation has committed almost $7.5 million to more than 50 organizations through partnerships and program funding in the areas of child and youth mental health and type 2 diabetes.