Introducing Text Therapy:
Leading the way in supporting the mental wellness of working Canadians
Posted by Medavie Blue Cross on July 19, 2022
Helping employers build psychologically safe, healthy and productive workplaces has always been a top priority for our organization. As the insurer and manager of health benefits for nearly 1 in 10 Canadians, never has our commitment been stronger — or more important — than it is today.
We see first-hand the tremendous toll the pandemic is having on the mental health of working Canadians, heightening the need for greater mental health supports and services. Early findings of a five-year OSMET study, supported by Medavie Blue Cross, show that over 1 in 3 workers are experiencing some form of mental distress. In less than 20 years, the economic cost of mental health is expected to climb from $50 billion to $2.5 trillion.
While the incidence and cost of mental health challenges are rising, so too are the number of new technologies entering the market to make medical treatment more accessible and affordable. Text Therapy is an emerging option that connects members with qualified therapists by text to enhance their mental wellness — where and when they need expert care.
Medavie Blue Cross is the first carrier in Canada to provide seamless access and coverage for Text Therapy. This emerging option connects members with qualified therapists by text for counselling at a time and place that’s convenient and comfortable for them. Members can receive support for issues like anxiety, depression, stress, substance abuse and more — in a way that meets their needs and matches their lifestyle.
Text Therapy is a new addition to our Connected Care digital health platform and joins our suite of Mental Wellness services. Other options include Live Therapy, Internet-enabled Cognitive Behavioural Therapy (iCBT), and our Mindfulness app to build mental resilience.
At $99 per month, Text Therapy costs less than a single in-person or virtual traditional counselling session. This makes the service more affordable, no matter what amount of coverage is in the member’s benefit plan. Not only does this help ensure coverage is available for as long as the member needs the support, Text Therapy ensures their continuity of care.
The service taps into several important mental health trends we have identified in analyzing our claims and partner data.
The addition of Text Therapy provides a new opportunity for these members to get the care they need.
The service is available to adults and teens ages 16 and older.