Small business? Health benefits can help you recruit and retain talent.
Posted by Medavie Blue Cross on November 14, 2022
Their success is vital to our nation’s economic success. As workplaces transition to meet the evolving demands of employees and the competition for new hires intensifies, it’s an opportune time for employers to enhance their value proposition with health benefits.
Research (including our own survey) shows that health benefits can now be deal-makers — or breakers — when negotiating an offer of employment. This is particularly true of younger employees who consider coverage for services like mental health support or physiotherapy to be essentials in their remuneration package, rather than nice extras.
Medavie Blue Cross recently partnered with Abacus Data, Canada’s leading public affairs and market research experts, to take the pulse of small business employers and employees. Survey respondents included a representative sample of Canadians from Ontario, Quebec and the Atlantic provinces who own or work for small businesses.
The research points to both the need and the opportunity for brokers to bridge the gap with health benefits that are designed with the unique needs and challenges of small business employers and employees in mind.
Adding relevant and responsive benefits that reflect today’s realities can set businesses apart from the competition when vying for new, skilled employees, while keeping current employees safe, healthy and on the job.
Today, with our Benefits for Small Business product, small businesses can gain a competitive advantage with “big company” benefits at a price they can afford. We built our offering to address these business owners' health and productivity goals while keeping affordability and the advisor-client experience in mind. This unique product is specifically designed for groups of two-to-ten employees.
On October 1, Medavie Blue Cross launched new enhancements to the Benefits for Small Business product available to groups in Ontario and Atlantic Canada, reflecting our commitment to providing affordable, flexible and sustainable benefits. We have also expanded the product’s market reach with the launch of Benefits for Small Business coverage for Quebec-based groups and plan members.
To learn more, visit our dedicated web page and discover the comprehensive solutions we offer to support the health and success of your team.