What’s Trending and How We’re Responding
Posted by Shane Reid on January 18, 2023
Looking back, our 2022 forecast accurately recognized the impact of COVID-19 on health, disability and pharmacy benefits management. Notably, the pandemic accelerated trends that were already reshaping the landscape, such as maturing consumerism and digital innovation, the adoption of virtual care, and the need for greater workplace support to address mental health, diabetes and other chronic conditions.
So, what’s in store for 2023? Looking ahead, we can confidently predict that these trends will continue to fuel transformative change, requiring us to remain attentive, agile and amenable to it.
Increasingly, employers are modernizing their benefit plans with solutions that are flexible and inclusive, from fertility and gender affirmation benefits to digital innovations. Not only will these solutions help keep employees healthy, safe and on the job, but they will also help give employers a competitive edge in retaining and attracting top talent — an important consideration in today’s candidate-driven labour market.
While we can’t fully anticipate what’s on the horizon, it’s clear that health care and health benefits delivery will continue to get smarter, more targeted and more personalized, spurred by ongoing shifts in workplace demographics, technological advances, product innovations and more. How we turn change into opportunity will be key to our success.
And on that note, here’s to a healthy, productive and prosperous 2023!
Connect with your Medavie Blue Cross representative to discover how, as Canada’s only fully integrated health, drug and disability carrier, we can offer benefits that are tailor-made to fit your organization’s unique needs and plan philosophy.